BEAUTY BAY was introducing a new haircare range to sit alongside its skincare range and position the products as results driven and science backed. I was asked to plan and direct the visual approach for packaging designs and a supporting 360 campaign. Leading a senior team of graphic designers, art directors & photographers - we delivered visual guidelines and assets that combined BEAUTY BAY’s vibrant, inclusive brand identity with formulaic graphics to clearly display product performance and sit comfortable alongside the skincare range. Its impact is evident, maintaining repeat sales and garnering hundreds of product reviews across the range since its launch.
