The launch of Mains, a fashion brand founded by Skepta, at Selfridges coincided with a brand investment campaign named Music Matters. Mains aimed to leverage this increase in audience engagement to improve their own brand awareness while Selfridges looked to gain social engagement and new followers through short form content. I was asked to assist the Head of Creative and deliver all photography, video and designs for digital channels. Exclusivity was short term so building hype within the creative to drive sell-through was crucial. The campaign’s success was evident, meeting all of its key sale and acquisition targets.
