BEAUTY BAY recognized that summer often brings unique beauty challenges and sought to transform the 'summer-ready body' narrative into a message of empowerment and self-acceptance. I was tasked with end to end creative delivery for their No Shame Summer initiative, which aimed to break down taboos around summer body care and champion the concept of self-love. Working within a tight budget, we leveraged trend insights and audience feedback to craft a visually compelling and authentic campaign that resonated deeply with Gen Z. The campaign was executed seamlessly, meeting all key metrics and driving significant engagement and sales.
