BEAUTY BAY aimed to reposition its skincare line as being science backed in order to increase sales volumes.I was asked to plan and direct the visual approach for packaging designs and a supporting 360 campaign. Leading a senior team of graphic designers, art directors & photographers - we delivered visual guidelines and assets that combined BEAUTY BAY’s vibrant, inclusive brand identity with formulaic graphics to clearly display product performance. The rebrand led to an increase in product awareness and conversion, driving incremental sales and reviews for the BEAUTY BAY brand as a whole.
