BEAUTY BAY and Disney Colour collaborated to create a make-up collection inspired by colours of classic Disney films and leverage each other’s audiences to create sales. I was responsible for directing the visual strategy and seamlessly blending each client's brand guidelines across all printed and digital collateral. Leading a senior team of graphic designers, art directors & photographers - we conceptualised a nostalgic aesthetic that fused scenes from key films with 90s motifs, resulting in a youth-focused collection and campaign designed to disrupt and generate hype on social media. The partnership ultimately contributed to sustained increases in brand awareness, app downloads, and total sales for BEAUTY BAY over its three-month duration.
