BEAUTY BAY was developing a limited edition eyeshadow palette in collaboration with Jade Thirwall of Little Mix in order to increase brand awareness and leverage her fanbase to acquire new customers globally. I was asked to collaborate with Jade and visually bring to life her passion for healing & astrology with the versatility of the palette shades in both product packaging and a supporting photoshoot. The launch successfully resonated with the target audience, creating hype on social media and became BEAUTY BAY’s best selling palette.
